About

Superdrug is Britain's most fashion conscious beauty and health retailer and is committed to bringing innovation and the latest styles and trends to the high street at fantastic prices. It is the first high street beauty and health retailer to support London fashion Week and last year it launched its True Spirit range of jewellery which is now in over 600 stores and fashion accessories which is in 77 stores. It is committed to bringing new and beautiful brands to its customers exclusively and faster than the competition, securing exclusives ahead of any other UK retailer. This year it has launched a new cosmetics range GOSH into 400 stores, new trend led home ranges and a teen range of accessories, jewellery and cosmetics.

Challenge and solution

Superdrug is the English counterpart of the Kruidvat. Here, XBintegrator is used to supply product data to their website using webservices. XBintegrator is able to adapt web services fast and easy, without programming.